When you use the term ‘asset’, what are you referring to?

An asset is the thing being sold. If someone wants access to a tennis court for an hour, then the asset is the tennis court. If someone wants to put an image on a billboard for a day, then the asset is the billboard. Examples include:

• the right to display a message of some kind on a billboard
• the right to use an athletic facility (tennis court)
• the right to broadcast content or advertising over the radio
• the right to include point of sale messaging on an in-store display
• the right to shelf space in a retail store
• the right to use a piece of equipment
• the right to access real estate
• the right to receive radiological services
• the right to use the CPU of a decentralized computer
• the right to access power/energy