TBI Concepts

The following core concepts underlie the rbidr visual framework and are key to understanding the innovation and how it might be leveraged for maximum value.

Variable Duration

Flexibility for buyers to combine multiple pieces of inventory to form a desired duration.

Sellers will not always offer TBI in increments of time that exactly match the durations desired by buyers. rbidr offers buyers the flexibility to mix and match available inventory to meet purchase requirements.

Explanatory Animation
 

Example

A seller may offer a digital display in 1 minute intervals, while a buyer may desire to buy 7 contiguous minutes. rbidr gives the buyer the ability to acquire the inventory as a package.