TBI Concepts

The following core concepts underlie the rbidr visual framework and are key to understanding the innovation and how it might be leveraged for maximum value.

Equivalency

Where two or more assets are considered by the seller to be substantially similar and equal in value. TBI related to such assets is sold and fulfilled interchangeably

With equivalency, the seller communicates to the marketplace that assets deemed to be equivalent are not being sold individually and that TBI purchased according such assets may be fulfilled by any of them. With equivalent assets, a buyer is not buying a specific asset but rather any one of the assets considered to be equivalent.

Explanatory Animation
 

Example

Where a buyer purchases advertising rights on the top of a taxicab, but the seller has deemed all the cabs in her fleet to be equivalent, then it doesn’t matter which taxi ultimately displays the ad. In this case, the buyer has purchased into a “network” of equivalent assets.

As long as the seller displays the ad on one of the taxicabs (assets) at the designated time, she has fulfilled her obligation.