TBI Concepts

The following core concepts underlie the rbidr visual framework and are key to understanding the innovation and how it might be leveraged for maximum value.

Buying

The ability for a user to find and ‘buy’ TBI in the rbidr system.

rbidr buyers may browse the system to find assets and inventory that meet specific criteria. They may then choose one or more pieces of TBI and transact to acquire it.

Explanatory Animation
 

Example

For example, if an advertiser wishes to put a display message on a particular billboard along a highway for thirty days, he/she could browse the system, find the asset and then purchase TBI equaling the desired time period.