TBI Concepts

The following core concepts underlie the rbidr visual framework and are key to understanding the innovation and how it might be leveraged for maximum value.

Bundling

Where multiple pieces of TBI are packaged by a seller to be sold as one. With Bundling, TBI need not originate from the same asset.

Whether it is to achieve optimal price-points, or to manage yield, sellers may conclude that selling TBI as part of a package makes sense vs. selling it individually. Sellers have the ability to bundle, and unbundle, TBI as they see fit.

Explanatory Animation
 

Example

A publisher offering two advertising banners on the same web ‘page’, may want to bundle inventory related to those assets so that an advertiser may ‘own the page’ or create a continuing message on the page.