TBI Concepts

The following core concepts underlie the rbidr visual framework and are key to understanding the innovation and how it might be leveraged for maximum value.

Asset

Anything of value that can be bought and sold by duration

Buyers seek to acquire access to assets for limited periods of time. This access presumably provides the buyer with some form of value. The purpose of such access may vary considerably depending on the nature of the asset. rbidr is a generic platform that supports a wide variety of assets.

Example

Some examples of assets include billboards, tennis courts, radio broadcasts and online display advertising. Buyers seek to gain access to these items for periods of time for various purposes.