rbidr is, first and foremost, an ecommerce platform providing powerful yield management and price optimization capabilities for the buying and selling of time. For assets that can be sold in terms of time, rbidr is a highly efficient direct sales platform - offering the means for sellers and buyers of time to interact and transact. This, of course, begs the question of what do we mean by ‘assets that can be sold in terms of time’? This is THE key concept underlying everything that we are about. Our home page animation tells part of the story. Here’s the rest...
Time as Inventory
rbidr’s core, patent-pending innovation is that we systematically treat time as inventory. A seller of time is anyone with a time-based asset for ‘lease’. This does not necessarily mean real-estate (although it might), but rather only that the seller possesses something that others desire access to for a period of time. In rbidr vernacular, the duration of a lease is a piece of inventory. e.g. If you rent a lawnmower for a week, you have actually bought a 1 week piece of inventory that gives you ‘right of access’ to the asset (the lawnmower) for that duration.
Why do we bother looking at the world this way?
Our innovation has to do with the applicability of our visual framework to any asset that can be characterized in terms of time. (Examples include billboards, tennis courts, websites, lawnmowers etc.) We provide the owners of such assets unprecedented capability to divvy them up into increments of time, and to quickly and easily sell the slices of time directly at optimal price-points.