LATTE
LATTE is a media planning tool designed and developed by rbidr for the media agency, Kinetic. LATTE is a derivative of the rbidr core concept, visually offering time-based lifestyle and environmental data arranged by DMA and offering planners and buyers insight into the media formats and dayparts that will be most impactful for their clients.
Media Planning
Media planners rely on demographic profiles of target audiences as well as research to localize media opportunities that meet client needs. LATTE is a revolutionary tool that leverages proprietary research to offer planners a cross reference of environment (behavior), day part/frequency, and media format data.
The visualization of this powerful cross reference is a patent pending innovation, and ultimately offers media planners unprecedented insight into how to target audiences for maximum effect and efficiency.
That insight is intended to inform media buying decisions to make them as impactful and efficient as possible.
rbidr & Kinetic
The LATTE system is a collaboration between rbidr and the media agency, Kinetic. LATTE is an internal tool used by Kinetic and has proven to be a significant differentiator in terms of adding value to the agency’s clients.
After developing the original prototype and successfully delivering the first iteration of the product, rbidr presently provides all ongoing design and development for the system, as well as all maintenance and operations. Kinetic, meanwhile, brings its industry knowledge, strategy and vision to the table. As with any good partnership, both sides’ competencies serve to make the whole greater than the sum of its parts.
To learn more about LATTE contact Kinetic.
Kinetic is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. Their expertise and insight allows them to deliver solutions for their clients that achieve ambitious brand and marketing goals.