Media planners rely on demographic profiles of target audiences as well as research to localize media opportunities that meet client needs. LATTE is a revolutionary tool that leverages proprietary research to offer planners a cross reference of environment (behavior), day part/frequency, and media format data.
The visualization of this powerful cross reference is a patent pending innovation, and ultimately offers media planners unprecedented insight into how to target audiences for maximum effect and efficiency.
That insight is intended to inform media buying decisions to make them as impactful and efficient as possible.
rbidr & Kinetic
The LATTE system is a collaboration between rbidr and the media agency, Kinetic. LATTE is an internal tool used by Kinetic and has proven to be a significant differentiator in terms of adding value to the agency’s clients.
After developing the original prototype and successfully delivering the first iteration of the product, rbidr presently provides all ongoing design and development for the system, as well as all maintenance and operations. Kinetic, meanwhile, brings its industry knowledge, strategy and vision to the table. As with any good partnership, both sides’ competencies serve to make the whole greater than the sum of its parts.
To learn more about LATTE contact Kinetic.