We are not reinventing ecommerce, nor are we introducing the world to the ‘timeline’ concept (this is ground well traveled in terms of video editing software, for example). Our patent pending innovation is to create a visual and technology framework around translating time into inventory. To think about it another way, there is nothing stopping the owner of a digital billboard from selling 10 seconds of ‘access’ to the billboard on Ebay. That would certainly work... however each ‘piece of inventory’ would be a separate listing and each transaction would have to be fulfilled in 1-off fashion. More importantly, once inventory is presented within our visual framework - certain other optimizing capabilities become apparent. Look at what we are doing with equivalency , for example. Trust us when we say this is just the tip of the iceberg.
It's About Time